The 2010 FIFA World Cup is now over and it was dubbed as the world cup of many first times, this was the first ever that the world cup was being held in the continent of Africa, the first time that an European nation has won the world cup outside of Europe and most importantly Spain who was previously known as the perennial world underachievers had finally deposed that tag name and crowned themselves the world champions.
Amongst the many other first time, this 2010 World cup was also the first time which the social media movement had been so prevalent in a major international football tournament. The advancement in mobile technology and the proliferation of its usages has certainly advocated this new movement, ushering in a new generation of commentators and critiques whom had made their voices heard through the various social networking platforms with their mobile devices
For the first time, almost everyone was talking about soccer, and even those whom had previously never expressed an interest in soccer have decided to voice out and social media was the perfect channel for them.
In a constant motion, we could see throughout our Facebook and Twitter feeds an influx of soccer related news feeds, be it pre-match analysis, post-match conclusions and even live commentary. Every notable moments be it a goal scored, a penalty conceded or even a crunching tackle, generated thousands of comments by the seconds
Social media has helped to ignite passion and connected people across the globe, be it of different cultures, languages or even social status; everyone and anyone with the means to access the internet had the means and ways to express their thoughts and opinions and most importantly to be heard.
From the sheer amount of data that was generated on the various social networking platforms during the course of the tournament itself, we can expect that with further advancement in technology and an expected increase in the adaption of new and social media; Social Media movements would advance to a whole new level by the next major international football tournament in 2012.
